Mobile App - Customer Relationship Management

Les Cinéma Gaumont Pathé is the subsidiary of the Pathé group specialized in cinematographic exploitation. The company, founded in June 2001 under the name EuroPalaces, operates cinemas at Pathé and Gaumont. Previously 66% owned by Pathé and 34% owned by Gaumont, its shares were bought by Pathé on March 1st 2017, leaving Pathé in total control of the group’s cinemas.

The company Pathé Gaumont Cinemas is present in France, Switzerland, the Netherlands in Belgium. First cinema circuit in France, the Netherlands and Switzerland, the Pathé and Gaumont cinemas totaled 64.5 million admissions in 2015 for a total of 110 theaters and 1051 screens. In 2015, the turnover amounted to 710 million euros1.

In France, the company operates, in 2015, 71 cinemas totaling 460 theaters having achieved 47.3 million admissions and employing 1,987 employees.

3 Month

March 2017

Mobile App - CRM

Windows Slate
Possible external plugs (scan...)


Strategic project
Strong Functional requirements
Connected to Salesforce services

My Roles

Design Team Lead
Experience Architect


Ux Research & Design : Pascal Chirol & Antonin Bazin
Ergonomics & Visual Design : Pascal Chirol & Antonin Bazin
Business Analysts, Solutions Architects...

Project Management

Working closely with the client, i had open a Trello space to share every aspect of the project. It has really helped all the team actors on :

  • Transparency and Follow-up
  • Agendas and Tasks achievements
  • Files, links, and resources
  • Provide feedback


Working closely with the Salesforce PM and other consultants, i had open a ggSheet to share every aspect of the project. It has really helped all the team actors on :

  • Transparency and Follow-up
  • Agendas and Tasks achievements
  • Adapt Macro plannings and control projects achievements

When a client asks about their account details we can't respond and invite them to go on the internet

we collect a mountain of clothes, we just manage client as they come or call ;)

Client expectations are changing and we need ta adapt our work habits !


We first had explored what is every day’s work of theater agents to be sure to be relevant in the functional part of the applications. It was conducted with field studies and interviews of different management levels.

2-Scope & functional inputs

Analysing scope requirements and users expectations we start by building a map/navigation of functionalities to ensure a clear view of what the app will provide. Then, workshop after workshop we clear every aspect of fields with users and technical staff to provide excel sheets specifications.

3-Sketch & user workshops

Then, workshop after workshop we had sketch, and user-tested every page with an Invision prototype to validate production phases.


Invision Prototype